.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to snagging billions in financial backing yearly, have increased nearly $360 million until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That decline is due to market saturation, increased regulative stress, and also economic uncertainties.ADWEEK spoke with five VCs who continue to buy adtech providers, in spite of these obstacles, regarding what they are trying to find as well as what they stay clear of. Maybe unsurprisingly, these investors are targeting options in privacy-focused technologies and industry-specific regions like hooked up television.